Market Entry Acceleration Programme

In order to prepare for the competitive water market in Scotland, you will need to ready your operation for the challenges of attracting and retaining customers - efficient sales operations, best practice customer service offerings, and innovative retention and winback strategies are key to protect your initial customer capture effort and cost.

Secondly, you must complete the CMA Market Scenario Testing (MST) process, which checks that you have the appropriate technical systems to enable you to operate in the market.

To accelerate your prepraration for operation within the market, we have developed our highly focused Market Entry Acceleration Programme (MEAP).

Combining of 40+ years experience of working within the competitive Energy Retail sector with our unique expertise in the end-to-end CMA processes, we can reduce your time to readiness by more than 50%. More importantly, we can help you ensure that you have all angles and possible exposures covered.

Our MEAP service covers 4 key areas:

Area Description
Business Plan Assessment Understanding and verifying your expectations of potential market profitability, and gaining an initial understanding of how you plan to go about it
Market Process Definition 'Hitting the ground running' using our pre-defined end-to-end competitive water market process maps, we will work with you to rapidly create a 'living' process model, with supporting documentation, that maps directly onto your business
Process Integration Integrate your business process model with IT systems - smartwaterTM from Bridgeall, custom workflow processes and any of your existing business applications
Market Entry and MST Test Preparation Helping you to prepare for MST and market entry, by providing best practice test guidance, supported by targeted Test Schedules and Test Plan templates, and a robust test execution process to verify your readiness

Contact us for more information on how Bridgeall's MEAP Service can help you